What should I do if I've been relying on third parties and need to start over with direct sales?

Start building your direct business today. Understand you’re beginning from scratch—you need to learn how to market, build an email list, create a following, and develop the skill set to run your own direct business. Have a beginner’s mindset even if you’ve been in the art business for years. Don’t expect instant results based on past third-party success, because those systems don’t transfer. Commit to consistent marketing with a coherent strategy. Remember: the best time to start was thirty years ago, and the next best time is now. It will take time—three to five years to really get rolling—but every day you wait makes it longer. Take action immediately.

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Asked by an artist transitioning from third parties · Answered by Patrick Shanahan and Nick Friend · art-marketing-podcast · 2020-06-18