What happens if a customer receives a print or product they're unhappy with?

Print quality issues are extremely rare—the process is essentially settled science at this point. Issues with product quality (rather than image quality) occasionally happen with merchandise, which is why you should order samples of any merch items you plan to offer to ensure you’re satisfied with the product itself. If anything goes wrong in the printing process, you’re not on the hook for it—the printer will typically reproduce the item and send it out immediately. Quality problems and customer complaints are largely a non-issue with modern print-on-demand. You almost never see situations where customers claim colors are wrong or the reproduction doesn’t match the original.

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Asked by an artist with varied creative styles · Answered by Patrick · Art Business Webinar · 2026-07-15