How can I strategically use a contest to boost my holiday sales?

Run a contest just before your major sale period to generate attention and excitement, then immediately transition participants into your sale. The contest whips up a frenzy of attention and gets people fired up and engaged. When the contest ends, all those energized participants are primed to hear about your sale. Think of the contest as the party that gets everyone excited, and your sale as what you offer them immediately after when they’re most engaged. This strategic positioning—not treating the contest as a standalone activity—can significantly amplify your holiday sale results.

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Asked by an artist planning holiday marketing · Answered by Patrick Shanahan · art-marketing-podcast · 2018-12-06