What's the difference between 'link in bio' and 'link in website' when promoting on Instagram?

When promoting on Instagram, the only method that matters is ‘link in bio.’ This directs people to the clickable link in your Instagram profile description. Ignore any mention of ‘link in website’—that’s a confusion and not relevant to Instagram promotion. Always use ‘link in bio’ in your posts and stories to drive traffic to the URL in your profile.

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Asked by an artist confused about Instagram link terminology · Answered by Juan · Office Hours · 2026-04-21