What's the right price for selling postcards of my photography at art fairs?

If your cost is 23-28 cents per postcard and you’re selling them for $7 each, that’s a good margin. Just make sure your $7 price includes any sales taxes you need to collect (like PST and GST). The key is to think of postcards not as major revenue generators but as customer acquisition tools—you’re essentially placing an advertisement in someone’s home that they paid for. They’ll display it or send it to someone, keeping your work and name visible. Your real goal is to collect their email (through a giveaway or sign-up) so you can later convert them from a $7 postcard buyer into a buyer of larger prints or limited editions.

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Asked by a photographer pricing postcards · Answered by Juan · Office Hours · 2026-04-07