How do physical samples help with upselling?

When you show a client the actual products—canvas, metal, acrylic, wood—they can see and feel the quality differences. Often a buyer who thought they wanted a canvas print will upgrade to metal or acrylic once they see it in person. You’re upselling without any pushy sales tactics—you’re simply showing options. The higher-end media types (metal, acrylic, wood) command higher price points, so offering them increases your average order value automatically.

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Asked by general teaching · Answered by Patrick Shanahan and Nick · art-marketing-podcast · 2020-09-08