I do both murals and plein air painting. Should I market them together or separately?

Market them together 100%. Murals are actually some of the greatest marketing and advertising you can ever do for your art business. Even if you just break even on them, the exposure and marketing value is tremendous. Both the murals and the paintings are part of your story as an artist—they both come from you. It’s much easier to tell your whole story when you include everything you create. Don’t separate them; keep them under the same brand and present them as different facets of your artistic practice.

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Asked by a muralist who also does plein air painting · Answered by Patrick · Art Business Webinar · 2026-08-17