Why can't I just wait six months or a year to start building my direct online art business?

Building a successful direct art business is not a light switch you can flip on whenever you’re ready—it’s a skill set you must develop over time. No matter how good your art is or how much you’ve sold through galleries, you start as a beginner when building a direct business and you improve gradually. It takes time to build an audience, learn effective marketing, and develop the systems that generate consistent sales. The sooner you start that clock, the sooner you’ll reach your goals. Additionally, every day you wait, more competition enters the market. The artists who built their direct businesses over the past 3-5 years are the ones thriving now, not the ones who waited. Being last in line means worse results—don’t be the person who waits until everyone else has already established themselves. The best time to start was years ago; the next best time is today.

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Asked by synthesized from teaching · Answered by Nick Friend · art-marketing-podcast · 2020-06-15