Is it too late to start selling online for the 2020 holiday season?

No, you absolutely still have time. You can get started right now, today. Don’t let artificial barriers stop you—you don’t need everything perfect to launch. If you’re brand new, set your pricing at the minimum you’ll accept plus 20% and start there. You only need one image to launch your online gallery because you could sell ten pieces of that one work if you’re offering reproductions. This is the biggest art-buying season of the year when buyers are pulling out their wallets. It’s the perfect time to test what you have, validate your work, and see what traction you can get. Even if you don’t sell as much as you hope, you’ll get invaluable market feedback that will help you make adjustments and go into the next year with momentum.

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Asked by artists hesitating to launch · Answered by Patrick Shanahan and Nick · art-marketing-podcast · 2020-11-13