What makes this combined email and social media ad technique a good starting point for artists new to paid advertising?

This technique is ideal for beginners because it’s laser-focused on warm traffic (your existing email list who already knows you), it’s short-term (just a few days rather than a months-long commitment), and it requires a small budget (as little as $5-10 per day for 1-3 days, totaling $30-60). It assumes you’re already doing correct marketing fundamentals like building an email list and sending emails, which prevents you from wasting money on ineffective cold traffic campaigns. You can even start by running the posts organically without paying for ads to get comfortable with the approach before investing money.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2017-04-17