What's the ideal content split between showing my art and showing myself on social media?

Aim for a 50/50 split. Fifty percent of your content should be catalog rotation—showing and selling your artwork, talking about your art business, discussing your process. The other 50% should be you as a person. This ‘you’ content should be as authentic as possible: your hobbies, your humor, your opinions, your daily life, whatever makes you uniquely you. With so much AI-generated content flooding social media, being genuinely human and authentic is more important than ever. The more ‘you’ you are in that 50%, the better your content will perform and the stronger your connection with your audience will be.

---

Asked by an artist debating content balance · Answered by Juan · Office Hours · 2026-04-21