How can I use the 'shoot first, ask questions later' approach to test new products?

When you’re considering a new product—whether it’s a new media type like metal prints, calendars, a bundled series, or any other offering—just list it in your store first without figuring out every detail. Get it online and see if it generates sales or inquiries. This takes a few hours instead of days or weeks of research and setup. If nothing happens, you’ve only wasted a few hours. If you get orders, you have validation and customer money, which motivates you to quickly solve any production challenges. Stop overthinking, stop creating problems before they exist, and let actual customer behavior tell you what works. Then formalize your process based on real demand.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2017-05-11