Should I wait until I have a complete body of new work before I start marketing?

No, do not wait. Start getting your work out there and getting feedback immediately. You’ll go in a completely different direction once you start receiving market feedback on what people actually want to buy versus what you think they want. The feedback from actual sales will change how you spend your time and creative energy. Don’t create in a vacuum—get eyes on your work now and let the market guide your direction.

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Asked by a photographer planning to create new work · Answered by Patrick · Art Business Webinar · 2026-06-26