How do I choose which images to use when doing niche testing or audience research?

Start with your best sellers—pieces you’ve already sold successfully—since they have proven appeal. If you don’t have many past sales to reference, use your personal favorites: the images where you feel the composition, lighting, subject, or focus was just right. Trust your gut as the creator. Remember that niche testing is about experimentation, so if one image doesn’t get the results you want, pivot and try another. The process involves testing different pieces to see what resonates. If you have specific subject matter like travel photography, choose your favorite location and search for communities interested in that place—for example, ‘South Africa travel’ or ‘[country name] travel.’ Those groups contain people genuinely interested in visiting that location, not just other photographers.

---

Asked by a travel photographer working on niche research · Answered by Indra · art-marketing-101 · 2026-08-10