How can I turn a public mural project into a major marketing and sales opportunity?

Treat it like an event. Set up a booth on the ground with prints, merch, and an email signup. Do a daily print giveaway where people drop business cards or fill out a clipboard. If possible, live-stream the painting process with a QR code people can scan. With the right setup, you can capture hundreds of email addresses and potentially sell hundreds or even over a thousand dollars in merchandise per day, in addition to the mural fee.

---

Asked by muralist · Answered by Patrick Shanahan · art-marketing-podcast · 2025-05-09