What's the 'fun factor business card' concept for art books?

Think of your books as ‘fun factor business cards’ — they’re marketing tools as much as products. When someone purchases a book, include a handwritten note thanking them and mentioning that anything in the book is also available for their walls. This plants seeds for future sales. You can also tell customers that many people purchase books specifically to sit with the physical artwork and choose which piece they want as wall art. Even if only one or two people have done this, telling everyone that’s what happens influences buying behavior and drives additional sales.

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Asked by an artist selling photography books · Answered by Mary Putt · art-marketing-podcast · 2025-03-05