How can hiring help increase my social media engagement with existing followers?

A dedicated marketing person can help you maintain consistent, quality content that re-engages your existing audience. Many artists go through cycles of posting actively then pulling back while creating, which causes follower engagement to drop significantly. Having someone manage aspects like setting up collaborations, giveaways, and maintaining posting consistency can revitalize your existing audience—the people who’ve already purchased from you and are most likely to buy again. Consistent engagement with your current followers is often more valuable than chasing new ones, as these are your repeat customers.

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Asked by an artist with growing social media demands · Answered by Megh Knappenberger · art-marketing-podcast · 2025-04-22