What results have artists seen from having marketing done for them versus doing it themselves?

The data shows dramatically higher sales for artists who have marketing done for them professionally compared to those doing it themselves—often 100% higher sales or more. Even artists who are following proven marketing strategies on their own struggle to execute everything because it’s simply too much work. When you’re in the middle of a major campaign like Mother’s Day or Valentine’s Day, you need to send multiple emails and create many social media posts over a two or three week period. Marketing teams can intensify efforts during these high-value periods by sending more emails and creating more posts when the data shows it’s working, but individual artists who are busy creating and managing other aspects of their business typically can’t execute at that level. The consistency and volume of professional marketing execution makes the difference.

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Asked by a podcast host · Answered by Nick Friend · art-marketing-podcast · 2023-05-22