Why is getting and keeping attention getting harder for artists?

The cost of attention across all platforms is increasing. Facebook ads are getting more expensive, email open rates are declining, and organic reach on social media and search engines is shrinking without significant effort. This trend will continue, so artists need to accept this reality and develop strategies to work within it rather than fight against it.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2020-01-29