Why do you read Facebook comments every morning?

There are lots of reasons. The more engagement a post has, the better its reach and the cheaper it is as an ad unit. The feedback you get from comments is insanely valuable, and whoever is closest to their customer wins. When you respond to enough comments, you start to get a pretty accurate read of what’s happening in the market—people’s wants, needs, pain points, fears, and desires. Themes emerge from reading these comments, giving you legitimate feedback that helps you understand your audience better.

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Asked by general audience · Answered by Patrick Shanahan · art-marketing-podcast · 2018-03-27