How can I leverage current events in my art marketing?

Practice newsjacking - insert yourself and your art into the zeitgeist and news of the day. It can be local, national, or global events. It doesn’t need to be about celebrities or politicians, but it can be if you want. Create art about current news stories or find creative ways to connect your existing work to what people are talking about. Make it funny, witty, creative, or dark - whatever matches your voice. This is an opportunity to get creative when you have extra time during slow periods. It’s about making lemonade from lemons by using the cultural conversation to gain visibility.

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Asked by artists looking for creative marketing angles · Answered by Patrick Shanahan · art-marketing-podcast · 2025-04-24