Why don't customers come back after they first discover you?

The hard truth is that 75% of people who ever buy from you do so within 24 hours of discovering you. After 12 days, 90% of your window is gone. Additionally, 70% of e-commerce carts are abandoned, and 80-90% of those people never return. Often, they abandon not because they don’t appreciate your creativity, but because your prices start too high or you only offer wall art. Wall art has a lot of purchase friction—customers need to measure, ask their significant other, think about it, or request a mockup. If you don’t have something at their price point right now that they can buy impulsively, statistically they’re not coming back.

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Asked by general audience · Answered by Patrick Shanahan · art-marketing-podcast · 2026-01-17