I create content showing my process and talking about everything except the art. Is that the right approach?

Yes, that’s exactly right. Creating content like paint-with-me videos where you talk about everything—life, your cats, random topics—rather than just focusing on the art is the correct approach. This lets people get to know you as a person. The art itself is the commercial; you need the programming (your personality, story, interests) to earn the right to show the commercials. Keep doing that consistently, capture emails, email those subscribers, and keep the marketing going. Early on especially, it takes time to build—focus on growing eyes and staying consistent.

---

Asked by a print-selling artist · Answered by Patrick · Art Business Webinar · 2026-06-19