How often should I post Instagram Stories?

Post at least one story every 24 hours. Stories are how people interact with creators and brands they follow—they check stories first before looking at posts. You don’t need elaborate content daily. A simple coffee moment, a quick process video, or sharing your favorites with a poll can fill this need. Consistency matters more than production value. When you get active with stories, engagement increases significantly compared to regular posts.

---

Asked by a photographer learning stories · Answered by Juan · Office Hours · 2026-07-30