How should I handle the mechanics and details when a partner agrees to do a giveaway?

The responses you get will be a total mixed bag. Some smaller accounts will do literally anything you suggest. Others won’t want any friction and will have their own preferences. Some will want to share captured emails, others won’t share any emails at all. You want people to come to your website and opt in via email, but they might say no to that. Every scenario is different, so you need to be flexible, conversational, and cool. Play out each scenario to the best of your ability. Remember, you’re just running an ad, not giving away your life’s work. After you’ve done a few campaigns, you can tell future partners ‘here’s how it normally goes’ and show them examples, but say you’re open to doing it their way too. It’s about being conversational and maintaining the relationship.

---

Asked by teaching content · Answered by Patrick Shanahan · art-marketing-podcast · 2023-08-23