What does it take to be successful selling art online without a large social media following?

Consistency is the single most important factor—more than tactics, hacks, or follower counts. Work consistently on creating art and market consistently with the same discipline. Follow a structured marketing approach, use automation tools to maintain consistency even when you’re burned out or busy, and show up regularly for your audience. One successful artist without a huge following attributed her six-figure year primarily to being ‘tons more consistent’ with marketing while maintaining consistent art production. She followed a marketing calendar religiously and used automation to ensure marketing happened even during difficult periods. Consistency compounds over time—it’s unglamorous but it’s the whole ballgame.

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Asked by an artist seeking online success · Answered by Patrick Shanahan and Lindy Severns · art-marketing-podcast · 2025-02-07