What's the core technique for getting email replies from subscribers?

The core technique is simple: send an email that doesn’t ask subscribers to do anything for you. Don’t include links, don’t ask them to buy, don’t promote a sale or new release. Instead, just ask a genuine question. Take your immediate and selfish needs out of the equation and simply start a conversation. The only metric that matters for this type of email is getting a reply. Examples include asking how they’re doing, what they think about a topic, what they’d like to see you create next, or their opinion on choosing between options.

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Asked by general teaching point · Answered by Patrick Shanahan · art-marketing-podcast · 2025-11-07