How important is surrounding myself with the right people in my art business?

You are the sum of the top five people you hang around with. This is especially critical for your business career as a creative professional. The people you surround yourself with in your business community determine the quality of information in your head about market reality, what you need to succeed, and your next steps. Most artists operate on an island alone, which leads to misconceptions like ‘art doesn’t sell online’ or ‘my niche won’t sell online.’ These thoughts could be squashed instantly if you upgrade the quality of people you’re surrounding yourself with—other artists and photographers running businesses like yours. Better decision-making quality leads to better business outcomes faster.

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Asked by teaching point · Answered by Patrick Shanahan · art-marketing-podcast · 2020-06-22