How can I help customers visualize my artwork in their home during a show?

Create visual mockups showing your artwork on different colored walls and in various frames. Prepare these in advance on a tablet or in printed form. When someone shows interest in a piece, you can show them what it would look like in their specific situation: ‘What color are your walls? Yellow? Let me show you what it looks like on a yellow wall. Oh, you prefer that type of frame? Here’s how it looks with that frame.’ This helps move them from looking to buying by making the artwork feel real in their home environment. Having high-quality mockups ready to show makes a significant difference in closing sales.

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Asked by an artist wanting to increase show sales · Answered by Patrick Shanahan · art-marketing-podcast · 2018-04-25