Should I merchandise my art during live video sessions on social media?

Absolutely—merchandising live on video is one of the most effective ways to sell art. Hold up the actual prints, turn them to show different angles, explain the details like how the edges wrap around, show the back, demonstrate that it’s ready to hang. This creates massive engagement—often 10x normal levels. Live merchandising takes the product from two-dimensional to three-dimensional in viewers’ minds, which changes their value perception completely. It’s as close to an in-person retail experience as you can get online, and it’s incredibly effective for closing sales.

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Asked by general teaching · Answered by Nick Friend and Patrick Shanahan · art-marketing-podcast · 2020-07-08