Why is it so important to have lower price points and non-wall art items in my product lineup?

Lower price points and non-wall art items are critical for maximizing new customer acquisition. Not everybody is ready to buy wall art today or spend significant money on an original or large print right now. If you don’t have something available for that serendipitous moment when your marketing brings someone to your store, they’ll leave and likely won’t come back. The easiest customer to get is one you already have. You will never realize a full return on investment of the time you put into marketing if you don’t have these options. Over time, the difference is dramatic: an artist with lower price points might acquire 50 customers in year one versus 6-7 without them, and this gap compounds significantly over years.

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Asked by general teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2023-10-16