What are the three main types of traffic I should understand when advertising on social media?

There are three fundamental traffic types you need to understand: cold, warm, and hot traffic. Cold traffic represents people who have never encountered you or your work before—they’re complete strangers. Warm traffic consists of people who know you to some degree—they’ve visited your website, are on your email list, or follow your social media page. Hot traffic includes people who’ve shown strong purchase intent, such as adding items to their shopping cart but not completing the purchase. Understanding these distinctions is critical because each type requires a completely different messaging approach.

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Asked by general audience · Answered by Patrick Shanahan · art-marketing-podcast · 2017-03-09