How do I tell my story online without distracting from displaying and selling my artwork?

This is counterintuitive, but if you want to accomplish your goal of selling your artwork, talk about the artwork as little as possible. Think of your artwork as the commercials—and no one sits down to watch a channel of just commercials. You need programming. The programming is who you are as an artist: where you’re from, how you got your creative eye, why you create, what you do when you’re not in the studio, your struggles and wins. Give people an opportunity to get to know, like, and trust you. Human beings aren’t wired to do business with people they don’t know. When you build that connection through storytelling, the artwork sales follow naturally. This is how every successful artist operates, whether they learned it naturally or through hard work.

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Asked by an artist focused on sales · Answered by Patrick · Art Business Webinar · 2026-07-08