How do I know if I'm serious about my art business?

If you don’t have physical samples of every media type you claim to sell, you’re not serious—period. If you’re telling yourself stories about why you can’t succeed while lacking the basic product samples needed to sell, you’re full of excuses. Being serious means having the fundamental tools of your business: an e-commerce website, product samples you can show and discuss, and active marketing efforts. If you’re asking ‘what’s my next step?’ while missing these basics, stop. Get the fundamentals in place first. You can’t sell products you can’t show and describe. This is non-negotiable for anyone claiming to run a professional art business.

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Asked by synthesized-from-teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2020-09-02