Why are the speakers so passionate and 'fired up' about the direct versus indirect business model?

Both speakers have been burned by indirect distribution in their own entrepreneurial careers, starting 24 years ago with a clothing company where they were forced to rely on retail stores and had no control. Over six companies and hundreds of millions in sales, they learned the hard way—again and again—that indirect channels will always let you down eventually. That visceral experience, combined with seeing artists repeat the same mistakes and suffer for years, drives their intensity. They know firsthand how painful it is to have your business destroyed by a third party you trusted, and they’re determined to spare artists that fate.

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Asked by implied audience question · Answered by Nick Friend · art-marketing-podcast · 2020-06-25