Should I narrow down to one specific niche or subject matter when starting out?

Early on, cast a wide net rather than niching down too much. Show multiple subject matters and bodies of work—think of it as having many arrows to shoot at the bullseye instead of just one. This approach lets you test what resonates with audiences and where you gain traction. Once you see clear signals about what’s working (higher engagement, more interest, better conversations), then you can focus 80% of your effort there and keep 20% on other subjects. Starting too narrow limits your opportunities to find your true audience. Let the market tell you what connects rather than guessing upfront.

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Asked by a photographer with multiple subject matters · Answered by Juan · Office Hours · 2026-07-23