Should I discount my original artwork or run sales?

This is a personal business decision with no single right answer. Some artists successfully run sales while others never discount. One approach is to rarely discount the actual artwork but offer to cover or reduce shipping costs instead. This preserves the perceived value of the art itself while still providing customer incentives. However, this strategy works best when you already have strong demand. For prints and merchandise, you might be more flexible with discounting than with originals. The key is to choose a pricing strategy you’re comfortable with and stick to it consistently.

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Asked by an artist wondering about discount strategies · Answered by Betty Franks · art-marketing-podcast · 2024-07-12