What are some effective but inexpensive ways to advertise my art business locally?

Consider using physical postcards as a highly effective and underpriced marketing technique. For about $40, you can create 250 postcards (approximately 16 cents per unit from print services) featuring your artwork and drop them on doorsteps in your neighborhood or affluent nearby areas. This approach gets attention in a less competitive visual landscape compared to digital ads. The mailbox has come back into vogue - while everyone is glued to their phones and social media, physical mail now stands out again. This technique is especially powerful because it lets people know you exist and that you’re local, which people really value. One sale of an original artwork could pay off the entire investment ten times over.

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Asked by artists seeking affordable advertising methods · Answered by Patrick Shanahan · art-marketing-podcast · 2024-06-13