Why do most artists fail to get attention during the holidays, and how can I avoid that mistake?

Most artists think they can send one email or make one Facebook post and it will magically get noticed and drive sales. That’s like putting one player on a soccer field and expecting them to score against an entire opposing team. The opposing team is all the holiday chaos, noise, distractions, shopping, parties, and everything else competing for attention. One activity alone will lose. To win, you need to coordinate multiple channels—email, Facebook, Instagram, Stories, ads, phone calls, postcards—all working together, all broadcasting the same message at the same time. When all your players are on the field working as a team, you break through the noise and actually get seen. That’s how you win.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2017-11-14