How should I think about going live compared to other marketing activities?

Going live should be thought of as no different than sending an email. Don’t get hung up on all the baggage associated with traditional art shows that require weeks of planning and preparation. Just like you send emails regularly without overthinking it, you should approach going live the same way. Adjust your mental model—it doesn’t have to be a massive production. You can go live to unbox new prints, show one piece, talk about your process, or showcase different aspects of your work. The key is getting comfortable with the format through repetition, not waiting for the perfect moment or perfect setup.

---

Asked by general teaching point · Answered by Patrick Shanahan · art-marketing-podcast · 2020-07-27