What makes a sale psychologically effective at driving purchases?

A properly executed sale has two key psychological elements: it has a discount (some percentage off) and it has scarcity (the deal ends very soon). When you combine these two factors, human beings are more likely to take action and your conversion rate increases. This is simple psychological mathematics - the combination of saving money and time pressure motivates people to make decisions.

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Asked by general audience · Answered by Patrick Shanahan · art-marketing-podcast · 2023-03-09