What discount should I offer for Black Friday and Cyber Monday?

Your Black Friday/Cyber Monday discount should be the biggest sale you run all year, or very close to it. There’s no one-size-fits-all percentage because you need to account for your specific situation: what you sell, your margins, your price points, and how you typically price your work. The key principle is that this should be your most compelling offer of the year. Make sure whatever discount you choose has clear scarcity - a firm expiration date that you communicate prominently in all your marketing. The exact percentage is less important than making it your standout annual offer.

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Asked by an artist planning holiday pricing · Answered by Patrick Shanahan · art-marketing-podcast · 2019-11-27