What happens when I spend time on printing instead of marketing my art business?

When you spend time on printing and fulfillment, you’re draining energy from the one activity that actually grows your business: marketing. Marketing is what brings in customers and collectors - it’s what changes your revenue and your life. Every minute you spend on printing is a minute not spent bringing in new leads or doing shows. Artists often think they have time for everything, but low-leverage tasks drain far more energy than the time they take. A task that takes 20% of your day might drain 80-90% of your energy because you don’t want to do it. When you remove these tasks, you suddenly feel like a new person with energy for the important activities you’ve been putting off. The successful artists spend their time on marketing, not on printing details that customers never notice or ask about.

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Asked by general audience · Answered by Nick Friend and Patrick Shanahan · art-marketing-podcast · 2022-02-27