Do these ads only work when people click on them, or is there another benefit?

The ads are effective even when people don’t click on them. The real power is in the reminder - someone might ignore your email because they’re busy, but then they see your ad while scrolling through social media at lunch. This prompts them to remember the email and go back to their inbox to open it, without ever clicking the ad link. So you’re getting value both from direct clicks on the ad and from the ad serving as a reminder that drives people back to check their email. The visibility itself is valuable, not just the clicks.

---

Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2017-04-17