What kind of value should I provide to reach the biggest content curators with millions of followers?

For the massive accounts - the ‘whales’ with millions of followers - you need to go big because getting featured can be career-changing. Do deep research to find something they’re passionate about, then provide significant tangible value. For example, if you discover they love craft beer and you live near a highly sought-after brewery, offer to send them a full case of rare beer that’s hard to get in their area. The message might be: ‘Love your account and what you’re doing. Also saw you loved craft beer. Me too. I live in an interesting part of the country near [specific brewery]. I’m sure you’ve heard of [rare beer]. Tell you what, I love your account so much, I’d love to send you a case of it. Just respond with your address and it’s in the mail.’ Invest real money and effort - the potential return from being featured by a huge account justifies the investment.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2017-06-19