How can I quickly learn what's working in my art business instead of guessing for months or years?

The fastest way to learn what works is to get as close to your customers and potential customers as possible. Stop predicting what will work and start reflecting on real feedback. Talk directly to people on your email list—get them on video chats, phone calls, or engage deeply in comments. You could save one to two years of wasted time by simply talking to 10 people on your list and asking honest questions: Would you ever buy this? What do you think of this subject matter? Can I show you three options and tell me which resonates? This beats six months of building a Facebook page or posting on Instagram with no traction. The mantra is: he or she who is closest to their customer wins. Your audience is the only source of truth—not blog posts, podcasts, or articles. Get that direct feedback as fast as possible.

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Asked by synthesized from teaching · Answered by Nick · art-marketing-podcast · 2020-09-24