How important is it to grow follower count on social media?

Focus on ‘arrows fired’—the number of posts you publish per week—rather than obsessing over follower count or specific metrics. If you focus on consistently posting quality content, the numbers take care of themselves. You get better with each post, learn what works, and build momentum over time. Some things work, some bomb, but your forward motion creates opportunities. You may never be able to definitively track what specific post or piece of content led to a major sale three years later, but consistent activity compounds. Think of it as firing arrows at a target—the more you fire, the more likely you are to hit. After five years of consistent posting, you’ll have built enough presence that opportunities come to you.

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Asked by an artist worried about follower growth · Answered by Patrick Shanahan · art-marketing-podcast · 2024-09-06