How should I think about doing art festivals if I already have some sales success?

In-person festivals are a totally viable way to grow an art business. If you’ve sold well before—like selling pieces for thousands of dollars in a gallery setting—that tells you the market wants your product, which is huge. Now you can take that to festivals. Combine festivals with online marketing. Capture email addresses at every event, get people onto your email list and social media, and keep marketing to them consistently. Don’t just rely on the one-time festival sale—build relationships that lead to future purchases.

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Asked by an artist who previously sold successfully in galleries · Answered by Patrick · Art Business Webinar · 2026-08-12