How important is consistency in showing up with marketing and promotions?

Showing up consistently is absolutely critical—it represents 90% of success. Most artists, photographers, and creators simply don’t show up during key selling periods. You may actually be quite good at marketing as a creative person, but you’ve likely never done it consistently and never done it when buyers are most ready to purchase (during holidays and peak seasons). If you want fundamentally different results in your business, you must show up. Pick your promotions, execute them during holidays, and do this year after year. Consistency in showing up during peak times is what builds a successful, growing art business.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2026-04-16