How should I approach creating multiple price points for different types of buyers?

Think about creating different tiers or silos in your business that reflect every type of buyer in the market. You might have originals at the top tier for collectors, limited editions in the middle for serious fans, and affordable individual prints at the entry level for everyone else. Each tier serves a different audience and price sensitivity. This isn’t about cheapening your work—it’s about having price points that accurately reflect the market and allow you to build a robust business. Launch these strategically, potentially in phases.

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Asked by an artist with licensed sports art · Answered by Patrick Shanahan · art-marketing-podcast · 2018-02-20